What is answer engine optimisation (AEO)? A guide for small business.
Answer engine optimisation (AEO) explained for small business: how ChatGPT and AI Overviews choose sources, what the research shows, and what to do first.
Guides
Guides for running marketing on AI.
For owners and marketing leads in New Zealand and Australia, from the engineer who builds these systems and runs them every week.
How do you run a whole marketing function on Claude Code?
Working notes from a solo AI marketing engineer: how a whole marketing function runs on Claude Code, with lane files, skills, MCP connectors and review.
Marketing engineer and AI marketing jobs in New Zealand and Australia: what the 2026 data shows.
Marketing engineer, GTM engineer and AI marketing jobs in NZ and Australia, 2026: SEEK demand data, NZD pay bands and the skills employers name, all sourced.
How does New Zealand's AI Advisory Pilot fund AI for small businesses?
New Zealand's AI Advisory Pilot co-funds up to $15,000 of AI roadmap and implementation help. Eligibility, exclusions, the deadline and the training fund.
What is a marketing engineer? What the role does and how to tell a real one.
A marketing engineer builds and runs the AI systems behind marketing. What the role does, the skills, how it compares to GTM engineer, and how to hire one.
AI for marketers: what to hand to AI, and what to keep.
AI for marketers, in practice: hand AI the research, drafts, repurposing and follow-up, keep positioning and the call on what ships. Includes a 30-day plan.
AI agents for marketing: which to build first, and how.
Ten AI agents for marketing by job, the order to build them in, and how to build one safely: the brief, data access, guardrails, review and measurement.
AI agency, AI automation agency or AI consultant: which does an NZ business need?
AI marketing agency, AI automation agency or AI consultant? What each delivers in NZ, how they price, what you own at the end, and how to vet any provider.
What is an AI CMO? A plain definition for small business.
An AI CMO is software that plans a business's marketing: it reads the market, sets priorities and reviews results. What it does, its limits, how to judge one.
SEO for small business in New Zealand: a practical guide.
Practical SEO for NZ small businesses: Google Business Profile, reviews, service and location pages, technical basics, DIY vs hiring and a first-month plan.
Outbound sales automation for small business: a practical guide for NZ and Australia.
Outbound sales automation for small B2B firms in NZ and Australia: list building, research, sequences, deliverability, spam law and what to measure.
How much does a marketing agency cost in NZ?
NZ marketing agencies charge NZD 95 to 200 an hour or NZD 500 to 10,000+ a month. Ranges by service, hidden costs, what to ask and how to compare quotes.
Marketing agency alternatives for NZ small business.
Seven ways NZ small businesses get marketing done without a full agency retainer, with 2026 NZD prices, what each includes, who it suits and what to check.
How to get your business mentioned by ChatGPT.
There is no form to submit your business to ChatGPT. Six practical steps for NZ businesses to get named by ChatGPT, Perplexity, Google AI Mode and Copilot.
What is a fractional marketing manager, and does your NZ business need one?
A fractional marketing manager is a senior marketer you share by the day. What they do, what one costs in NZ in 2026, and when another option fits better.
Fractional CMO vs AI CMO: which does a small business in Australia or New Zealand need?
Fractional CMOs cost NZD 4,000 to 10,000 or AUD 6,000 to 18,000 a month. What that buys, what an AI CMO buys instead, and when to combine the two.
Do you need an AI marketing agency in NZ?
What an AI marketing agency in NZ usually does, what it costs, how to spot real AI systems, and how it compares with a freelancer, a hire or an agent.
Content marketing for small business in NZ: what to publish and how often.
Content marketing for NZ small businesses: what to publish, how often, how to answer customer questions, turn one piece into many and measure it weekly.
How to build an AI marketing strategy for a small business.
How to build an AI marketing strategy for a small business: start from positioning, pick the first jobs for AI, set review rules, and measure two numbers.
AI marketing examples for small business: ten, one per marketing job.
Ten worked AI marketing examples for small business, one per marketing job: what the AI system does, where a person approves, and what number to measure.
AI marketing automation for small business: what to set up first.
What marketing automation does, what AI adds, the six automations a small business should run first, and the NZ and Australian rules on consent and privacy.
Marketing agency vs freelancer vs in-house hire: which suits your NZ business?
Agency, freelancer or in-house marketer? NZ 2026 costs for each, an all-in salary calculation with KiwiSaver at 3.5%, and a way to choose by your situation.
AEO vs SEO vs GEO: what is the difference?
SEO ranks your pages, AEO gets you named in AI answers, GEO is the research term for the same goal. A plain comparison and where a small business starts.
The AEO checklist for small business (2026).
A 20-step AEO checklist a small business can finish in a week: AI crawler access, business facts, answer pages, reviews, schema and measurement.
What is an AI marketing agent? A definition for small business.
An AI marketing agent plans, produces and ships marketing under human review. A definition for small business, plus how it differs from automation and ChatGPT.
AI marketing transformation for small business: the 90-day roadmap
A 90-day AI marketing transformation roadmap for small businesses in Australia and New Zealand: what to change in positioning, search, content and outbound.
AI marketing statistics for Australia and New Zealand, 2026
AI marketing statistics for Australia and New Zealand, 2026: small business AI adoption, marketing use, AI search and hours saved, every figure sourced.
How much does AI marketing cost in Australia and New Zealand? (2026)
What AI marketing costs in Australia and New Zealand in 2026: tools, freelancers, AI agents, agency retainers and in-house hires, compared in AUD and NZD.
AI marketing for small business in NZ: the complete guide.
How NZ small businesses use AI for marketing without an agency or a hire: AI search visibility, content engines, outbound automation, costs and where to start.
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Looking for a definition? The AI marketing glossary has 29 terms, each with a plain answer.
Let's build this with your team.
Building this with your team, or hiring someone to lead it? Let's talk through what you are working on.