Flow AI.

Now: running marketing solo at an AI company in Auckland

Amber Lan. AI marketing engineer and GTM engineer.

I run a whole marketing function, strategy and execution, on AI agents I build.

Work with me Get my CV

Before this: Ipiphany AISime MotorsRockfort MarketsDFS GroupBarfoot & Thompson

Editorial portrait of Amber Lan, AI marketing engineer
+40%Paid media performanceSime Motors
+150%Organic traffic in 12 monthsRockfort Markets
1 personRunning the whole marketing functionAI company, Auckland
All results, and how
+40%Paid media performanceSime Motors
−30%Cost per acquisitionSime Motors
+150%Organic traffic in 12 monthsRockfort Markets
70%+Less content production effortIpiphany AI
1Marketing function, run solo8 lanes, 1 person · since April 2026
126Open-source skills16 mine, the rest credited · open the library
  • Claude
  • MCP
  • Python
  • TypeScript
  • React
  • Next.js
  • HubSpot
  • Apollo
  • HeyReach
  • n8n
  • Zapier
  • Google Analytics
  • Tag Manager
  • BigQuery
  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • Figma
  • Webflow
  • Canva
  • Notion
  • Playwright
  • FFmpeg
  • Vercel
  • GitHub

What I do

One person, a whole marketing function.

Strategy

Demand

Engine

  1. I set the strategy
  2. Agents execute
  3. I judge what ships
  4. Measured on results
Explore how each lane runs
Strategy Demand Engine

Positioning and messaging

Strategy

Strategy

  • ICP and segments
  • Category narrative
  • Message house

Execution by agents

  • Competitor teardowns
  • Claims checked against the register

My judgement

  • The positioning
  • Every new claim

Measured by

Win rateSales cycle length

Claims register gate

What the product does, in one line lockedWho it is for lockedA new comparison line in testingA number with no source sent back

Illustrative slices of real working surfaces. I write up the method in How do you run a whole marketing function on Claude Code?

Career

Six roles, 2017 to now.

Nov 2017 to Jan 2019

Marketing Specialist

Barfoot & Thompson · Auckland

  • Lead generation
  • Property listings
  • Paid social

Lead genlistings, social and paid

Jan 2019 to Sep 2020

Consumer Marketing Specialist

DFS Group · Auckland

  • Luxury retail
  • CRM and email
  • WeChat, Weibo, 小红书

EN · 中文bilingual growth

Sep 2020 to Dec 2021

Digital Marketing Manager

Rockfort Markets

  • Whole function
  • Regulated finance
  • Website rebuild
  • Technical SEO

+150%organic traffic in 12 months

Dec 2021 to Jun 2025

Digital Marketing Specialist

Sime Motors New Zealand · Auckland

  • Performance marketing
  • Attribution
  • GA4 and Tag Manager
  • Automated reporting

+40% / −30%paid performance, cost per acquisition

Jun 2025 to Apr 2026

Senior Marketing Manager

Ipiphany AI · Auckland

  • Demand engine from zero
  • ABM
  • HubSpot from scratch
  • n8n automation

70%+less content production effort

Apr 2026 to now

AI Product Marketing & Growth Lead

AI company · Auckland

  • Category and positioning
  • Launch
  • Content engine
  • Executive voices
  • Events

1 personthe entire marketing function

Capabilities, education and how I work

Capabilities

Marketing engineering with Claude Code, agents, skills and MCP. Positioning, launch and founder go-to-market. Demand generation, ABM and outbound. AI search from SEO through to AEO and GEO. Lifecycle, attribution and RevOps.

Education

Master of Applied Computing, Lincoln University. Master of Management Studies (Marketing), University of Waikato. BA in PR and Communication, Fujian Normal University.

Certified

Google Analytics 4, Advanced SEO, Data Science Foundations.

Download the CV (PDF)

How I work

Report what happened.

A running system is the argument.

Receipts persuade.

Without a receipt, it waits.

Failures are episodes.

I publish them as readily as the wins.

Leverage over labour.

Done twice by hand, it becomes a system.

Amber Lan

AI marketing engineer and GTM engineer · Auckland, New Zealand

amber.lan.growth.digital@gmail.com
linkedin.com/in/amberlan · flowai.co.nz/about

I run a whole marketing function on AI agents I build, and I keep the judgement on everything that ships: positioning, launches, content, executive voices, AI search, outbound, events and reporting. Ten years in marketing, the last three building the systems that run it. English and Mandarin, both native.

Experience

Share of the work running on systems, by hand to by agent

Apr 2026 to now

AI Product Marketing & Growth Lead

AI company · Auckland

Founding marketer for an AI-native B2B SaaS company. The whole function runs on agents I built: category and positioning, the launch, content, three executive voices, events and reporting.

1 personthe entire marketing function

Jun 2025 to Apr 2026

Senior Marketing Manager

Ipiphany AI · Auckland

Built the demand and ABM engine from zero for a B2B SaaS company entering a new category. Architected HubSpot from scratch, and automated brief to draft to publish across HubSpot, Apollo, HeyReach and n8n.

70%+less content production effort

Dec 2021 to Jun 2025

Digital Marketing Specialist

Sime Motors New Zealand · Auckland

Performance marketing and attribution for a multi-brand automotive group. Built automated attribution and reporting with GA4 and Google Tag Manager, replacing more than ten hours a week of manual work.

+40% / −30%paid performance, cost per acquisition

Sep 2020 to Dec 2021

Digital Marketing Manager

Rockfort Markets

Owned the full marketing function for a regulated financial-services brand: strategy, budget, the website rebuild, SEO and omnichannel.

+150%organic traffic in 12 months

Jan 2019 to Sep 2020

Consumer Marketing Specialist

DFS Group · Auckland

Luxury travel retail across New Zealand and APAC. Integrated campaigns across paid social, CRM, email and in-store, and bilingual growth for Mandarin-speaking customers on WeChat, Weibo and Xiaohongshu.

EN · 中文bilingual growth

Nov 2017 to Jan 2019

Marketing Specialist

Barfoot & Thompson · Auckland

Lead generation and brand campaigns across property listings, social and paid digital for one of New Zealand's largest real-estate agencies.

Lead genlistings, social, paid

Capabilities

  • Marketing engineering: Claude Code, agents, skills, MCP
  • Positioning, launch and founder go-to-market
  • Demand generation, ABM and outbound
  • AI search: SEO through to AEO and GEO
  • Lifecycle, attribution and RevOps

Stack

Claude Code, MCP, Python, TypeScript, React and Next.js, Playwright and ffmpeg, HubSpot, Apollo, HeyReach, n8n, Zapier, GA4, Google Tag Manager, BigQuery, Webflow, Figma, LinkedIn, Google and Meta Ads, Vercel and GitHub.

Education

  • Master of Applied Computing, Lincoln University
  • Master of Management Studies (Marketing), University of Waikato
  • BA, PR and Communication, Fujian Normal University
  • Certified: GA4, Advanced SEO, Data Science Foundations

Selected work

Open the work.

Case studySix months, one operator, a whole marketing function.Read the case Content engineOne document in, a month of posts out.Read the case Open sourceAn SEO toolkit built for AI citations.Read the case
More work and writing
Go-to-marketThree demand engines, one pipeline.Read the caseLive toolA decision map: what AI decides in marketing, and what stays yours.Open the toolOpen source126 marketing skills, each credited and inspectable.Open the library

Writing

Working notesHow do you run a whole marketing function on Claude Code?→ DataMarketing engineer and AI marketing jobs in New Zealand and Australia, 2026→ GuideWhat is a marketing engineer, and how do you tell a real one?→

Building marketing on AI agents? Let's talk.

Work with me Get my CV

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Quick answers
Who is Amber Lan?

Amber Lan is an AI marketing engineer and GTM engineer based in Auckland, New Zealand, and the founder of Flow AI. She has over ten years across every part of marketing and three years building the AI agent systems that run it. She runs the marketing function of an AI startup on an agent stack she built herself.

What does Amber Lan build?

Agent systems for marketing: a content engine with a codified brand voice and a quality gate, an answer engine optimisation toolkit (geo-seo-claude), outbound with a human takeover rule, and measurement wired to real numbers. She has published 126 skills, open source, on GitHub.

Where is Amber Lan based?

Auckland, New Zealand. She works with businesses worldwide, in English and Mandarin.

How do you work with Amber Lan?

Two ways. Teams contract a build through Flow AI: a written scope, then a fixed-scope build their team keeps running. Companies hiring for a senior marketing engineer or GTM engineer role can reach out directly.

Does Amber Lan build with Claude Code?

Yes. Amber runs the whole marketing function of an AI startup on Claude Code: per-lane instruction files, a versioned skills library with 126 skills published open source, connectors to the tools marketing runs in, and a review gate before anything ships. Her working notes on the setup show how it fits together.

Is Amber Lan open to marketing engineer or GTM engineer roles?

Yes, she is open to conversations about senior marketing engineer, GTM engineer and growth engineer roles, remote from anywhere. She works from Auckland on New Zealand time and has shipped outbound, RevOps pipeline, AI search and content systems in production. Email amber.lan.growth.digital@gmail.com or message her on LinkedIn.