What is answer engine optimisation (AEO)? A guide for small business.
Answer engine optimisation (AEO) explained for small business: how ChatGPT and AI Overviews choose sources, what the research shows, and what to do first.
Guides
Guides for running marketing on AI.
For owners and marketing leads in New Zealand and Australia, from the engineer who builds these systems and runs them every week.
How do New Zealand and Australian businesses rank higher in local search and AI answers?
How NZ and Australian businesses rank higher in Google Maps, Bing and AI answers: profiles, the NZBN and ABN record, lawful reviews, lists, with an Auckland section.
How do you build a live marketing report with Claude Code?
Working notes from an AI marketing engineer: a live marketing report built with Claude Code, with a date picker, fair comparisons and plain summaries.
n8n, Zapier, Make or Claude Code: which automation tool suits a small business?
n8n, Zapier, Make and Claude Code compared for NZ and Australian small businesses: pricing from official pages, data location, upkeep and who suits each.
How to hire an AI agent developer: questions to ask, red flags and what you should own.
How to hire an AI agent developer in NZ or Australia: freelancer, agency or in-house, questions to ask, red flags, and what your contract must say you own.
Claude for business or ChatGPT Business: what does each cost a New Zealand team in 2026?
Claude Team and ChatGPT Business both list US$20 a user a month billed annually. Prices for 5, 10 and 20 person NZ teams, what each includes, and privacy.
Claude Code for marketing agencies: what to build first, and how to keep it safe.
How a marketing agency in NZ or Australia can use Claude Code: the first five workflows, skills and MCP, client data separation, review gates and cost.
AI consultant rates in New Zealand and Australia (2026): hourly, daily and project pricing.
AI consultant rates in NZ and Australia for 2026: sourced hourly and day rates, published project prices, the AI Advisory Pilot and how to compare quotes.
How much does AI agent development cost in New Zealand? (2026, NZD)
What an AI agent costs to build and run in New Zealand in 2026, built from sourced NZ contract rates, official model and platform prices, upkeep and GST.
What do AI marketing services include? A buyer's checklist.
What AI marketing services include, line by line: AI search, SEO, content, social, outbound and reporting, what you own, and what a proposal should name.
How much does a marketing agency cost in Australia? (2026, AUD)
Australian marketing agencies charge about AUD 2,000 to 6,000 a month, more for multi-channel work. Hourly rates, prices by service, AI services, GST.
How to choose an AI marketing agency or provider: 12 questions to ask.
Twelve questions to ask any AI marketing agency or provider in NZ or Australia, the red flags to watch for, and a scoring table to compare your shortlist.
How do Auckland businesses get recommended by ChatGPT and Google Maps?
How Auckland businesses get recommended by ChatGPT, Perplexity and Google Maps: Business Profile, suburbs as service areas, NAP, NZBN and a 30-day plan.
What happens in the first month of an AI marketing build? A week-by-week guide.
What happens when you hire an AI marketing agency: the first month week by week, from written scope to first agent, measurement and handover.
AI marketing services or AI marketing tools: which does a small business need?
AI marketing tools, an AI marketing service or a build you keep: what each costs in NZ and Australia, where each wins, and a decision table by hours.
What should an AI marketing scope of work include?
What an AI marketing scope of work should include: outcomes, agents, data access, review points, deliverables, IP, handover, exit and GST, plus a template.
Who offers AI marketing services in New Zealand in 2026?
Who offers AI marketing services in New Zealand in 2026: 13 providers grouped by type, with criteria, cities, services and how directories rank agencies.
Who offers AI marketing services in Australia in 2026?
Who offers AI marketing services in Australia: providers in Sydney, Melbourne and Brisbane grouped by type, with published criteria and a comparison table.
AI marketing and privacy law in NZ and Australia: what your provider must do with your data.
Is it safe to give an AI marketing provider your customer data? What NZ and Australian privacy and spam law expect, offshore AI vendors and contract terms.
How do you run a whole marketing function on Claude Code?
Working notes from a solo AI marketing engineer: how a whole marketing function runs on Claude Code, with lane files, skills, MCP connectors and review.
Marketing engineer and AI marketing jobs in New Zealand and Australia: what the 2026 data shows.
Marketing engineer, GTM engineer and AI marketing jobs in NZ and Australia, 2026: SEEK demand, NZD pay bands and the skills employers name, all sourced.
How does New Zealand's AI Advisory Pilot fund AI for small businesses?
New Zealand's AI Advisory Pilot co-funds up to $15,000 of AI roadmap and implementation help. Eligibility, exclusions, the deadline and the training fund.
What is a marketing engineer, and how is it different from a GTM engineer?
A marketing engineer builds the AI systems behind marketing; a GTM engineer builds the systems that feed sales. Skills, tools, pay and how to hire one.
AI for marketers: what to hand to AI, and what to keep.
AI for marketers, in practice: hand AI the research, drafts, repurposing and follow-up; keep positioning and the call on what ships. With a 30-day plan.
AI agents for marketing: which to build first, and how.
Ten AI agents for marketing by job, the order to build them in, and how to build one safely: the brief, data access, guardrails, review and measurement.
AI agency, AI automation agency or AI consultant: which does an NZ business need?
AI marketing agency, AI automation agency or AI consultant? What each delivers in NZ, how they price, what you own at the end, and how to vet any provider.
What is an AI CMO? A plain definition for small business.
An AI CMO is software that plans a business's marketing: it reads the market, sets priorities and reviews results. Its uses, limits and how to judge one.
SEO for small business in New Zealand: a practical guide.
Practical SEO for NZ small businesses: Google Business Profile, reviews, service and location pages, technical basics, DIY or hire, and a first-month plan.
Outbound sales automation for small business: a practical guide for NZ and Australia.
Outbound sales automation for small B2B firms in NZ and Australia: list building, research, sequences, deliverability, spam law and what to measure.
How much does a marketing agency cost in NZ?
NZ marketing agencies charge NZD 95 to 200 an hour or NZD 500 to 10,000+ a month. Ranges by service, hidden costs, what to ask and how to compare quotes.
Marketing agency alternatives for NZ small business.
Seven ways NZ small businesses get marketing done without a full agency retainer, with 2026 NZD prices, what each includes, who it suits and what to check.
How to get your business mentioned by ChatGPT.
There is no form to submit your business to ChatGPT. Six practical steps for NZ businesses to get named by ChatGPT, Perplexity, Google AI Mode and Copilot.
What is a fractional marketing manager, and does your NZ business need one?
A fractional marketing manager is a senior marketer you share by the day. What they do, what one costs in NZ in 2026, and when another option fits better.
Fractional CMO vs AI CMO: which does a small business in Australia or New Zealand need?
Fractional CMOs cost NZD 4,000 to 10,000 or AUD 6,000 to 18,000 a month. What that buys, what an AI CMO buys instead, and when to combine the two.
Do you need an AI marketing agency in NZ?
What an AI marketing agency in NZ usually does, what it costs, how to spot real AI systems, and how it compares with a freelancer, a hire or an agent.
Content marketing for small business in NZ: what to publish and how often.
Content marketing for NZ small businesses: what to publish, how often, how to answer customer questions, turn one piece into many and measure it weekly.
How to build an AI marketing strategy for a small business.
How to build an AI marketing strategy for a small business: start from positioning, pick the first jobs for AI, set review rules, and measure two numbers.
AI marketing examples for small business: ten, one per marketing job.
Ten worked AI marketing examples for small business, one per marketing job: what the AI system does, where a person approves, and what number to measure.
AI marketing automation for small business: what to set up first.
What marketing automation does, what AI adds, the six automations a small business should run first, and NZ and Australian rules on consent and privacy.
Marketing agency vs freelancer vs in-house hire: which suits your NZ business?
Agency, freelancer or in-house marketer? NZ 2026 costs for each, an all-in salary sum with KiwiSaver at 3.5%, and a way to choose for your situation.
AEO vs SEO vs GEO: what is the difference?
SEO ranks your pages, AEO gets you named in AI answers, GEO is the research term for the same goal. A plain comparison and where a small business starts.
The AEO checklist for small business (2026).
A 20-step AEO checklist a small business can finish in a week: AI crawler access, business facts, answer pages, reviews, schema and measurement.
What is an AI marketing agent? A definition for small business.
An AI marketing agent plans, produces and ships marketing under human review. A small business definition, and how it differs from automation and ChatGPT.
AI marketing transformation for small business: the 90-day roadmap
A 90-day AI marketing transformation roadmap for small businesses in Australia and NZ: what to change in positioning, search, content and outbound.
AI marketing statistics for Australia and New Zealand, 2026
AI marketing statistics for Australia and New Zealand, 2026: small business AI adoption, marketing use, AI search and hours saved, every figure sourced.
How much does AI marketing cost in Australia and New Zealand? (2026)
What AI marketing costs in Australia and New Zealand in 2026: tools, freelancers, AI agents, agency retainers and in-house hires, compared in AUD and NZD.
AI marketing for small business in NZ: the complete guide.
How NZ small businesses use AI for marketing without an agency or a hire: AI search visibility, content engines, outbound automation and costs.
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Looking for a definition? The AI marketing glossary has 31 terms, each with a plain answer.
Let's rebuild your marketing around AI agents.
Whether you are rebuilding marketing with your team or hiring someone to lead it, the first step is a short brief.