Selected work
The machine, and the parts I built.
Strategy aims the machine. Demand engines and software run it. Open any case to explore the agent it proves.
The flagship case.
All of it running at once, for six months, on one operator.
Six months running a whole marketing function on AI systems.
Brand, content, design, demand and operations, built into systems that draft while one person judges.
- 01Codify
Voice and claims, written as checkable skills.
- 02Engines
Content and graphics, drafted on rails.
- 03Demand
An outbound agent, and answer engines citing it.
- 04Operations
About 190 tasks behind written gates.
- 05In public
A conference season, shipped solo.
Strategy.
Where to play and how to win. The plan that aims the machine.
Three demand engines feeding one pipeline toward launch.
Positioning and message architecture, with three engines feeding one pipeline. Sequenced toward a single launch, built as a navigable deck.
Read the case studyA pricing strategy, built as a working model.
The Lerner rule turns cost, customer value and elasticity into a profit-maximising price. Strategy your team can test live.
Try the live modelDemand engines.
The systems that fill your pipeline, from getting found to getting in front of buyers.
One book PDF in. A month of posts out.
A content engine with a codified brand voice. Every line passes a Voice Law before it ships, so every post reads human. Packaged as a reusable skill.
Read the case studyA benchmark that qualifies while it helps.
A self-serve AI-readiness diagnostic. It scores a company's maturity and hands back a tailored read. Useful first, lead second.
Take the benchmarkCited by the machines, by design.
Citability scoring, AI-crawler audits and schema, so ChatGPT, Claude and Perplexity cite the brand. It runs on this site.
Read the case studySoftware opens the door. A person closes it.
Enrichment builds the list. Automation runs connection and follow-up inside safe limits. When a buyer replies, a person takes over. Five campaigns, each keyed to how the buyer was sourced, feed one measured pipeline.
Sanitised case. I can walk your team through it in full.Built to ship.
Proof the strategist writes the code. Real software, shipped solo.
Latticework. A mental-models app.
Daily wisdom, recall drills and a decision journal on a tested logic core with CI.
Open the repositorySocial Media OS. Publishing as an operation.
Plan once and publish on schedule, adapted per platform. The distribution half of the content engine.
Open the repositoryPicture this machine in your business.
Flow AI builds the whole machine with your team, from strategy to the systems that run it.