Content and outbound
30 hrs
back every week.
Measured in production
Amber Lan · AI marketing engineer, Auckland · New Zealand and Australia
Rebuild your marketing around AI agents.
Your marketing function, redesigned and run on AI agents your team owns, one system live each week.
One run, start to finish.
Say you run an accounting firm in Auckland.
You want to be the firm business owners find when they ask AI.
Search agentStaged for your review
Your brief
Get us found when business owners ask AI for an accountant in Auckland.
- Read 38 service pages
- Matched 120 questions owners ask AI
- Drafted fixes, staged only
What came back
/services/small-business-accounting
/services/xero-bookkeeping
/faq/accountant-cost-auckland
/areas/north-shore
/llms.txt
Replay a run. Pick an agent.
An illustrative run.
Who this is for.
For business owners in New Zealand and Australia
Be the business Google and ChatGPT recommend, and turn that visibility into enquiries.
Explore the servicesFor marketing leaders
Give a lean team the output of a much larger one.
Read how it worksFor hiring managers
Hire a marketing engineer who already runs marketing this way.
View the experienceThe business case
Proven inside a working marketing function.
Outbound replies
~30%
of buyers reply.
HeyReach 2026, measured in production
Cost
< 1 salary
runs several channels.
AI-search visibility
up to 40%
more for optimised pages.
Aggarwal et al., KDD 2024
Amber Lan · AI marketing engineer · Auckland
Ten years in marketing, the last three building agents. The figures above come from the marketing function I run today at an enterprise AI company.
More about meWhat you receive
A written plan in two working days.
Your marketing function mapped end to end, with the build sequence and a fixed price.
Day 0A short brief
Day 2A written plan
Week 1Live with your team
Marketing function mapPrepared for your business
Get found
- Search
- Content
- Social
Get leads
- Outbound
- Conversion
- Launch
- Paid
Keep customers
- Community
- Measurement
- Reporting
- Week 1Positioning
- Week 2AI search
- Week 3Content
- Week 4Outbound
- Week 5Analytics
Fixed price
Prepared by Amber Lan · within two working days
Start where growth moves fastest.
When AI assistants recommend your competitors
Be the answer when someone asks ChatGPT or Google for what you do.
Explore the AI search sprintWhen the content calendar falls behind
A month of on-brand content from a single idea, ready for approval.
Explore the content sprintWhen new business depends on referrals
The right hundred buyers, reached personally every month.
Explore the outbound sprintWhen marketing spend is hard to account for
A one-page monthly read of what worked, with every enquiry traced to its source.
Explore the analytics sprintSeven more systems complete the function.
Get found
4 systemsBe the answer on Google and inside ChatGPT, Claude and AI Overviews.
Keep customers
3 systemsStay close to customers, and see which effort started each conversation.
Instead of an agency
Partner with the engineer who builds it.
A marketing agency
Working with me
Who does the work
A team you rarely meet, often juniors behind a senior pitch
Agents, directed by the engineer who built them
Who you work with
An account manager
The engineer building it with you
What you can inspect
A monthly report
The systems themselves, and 126 published skills on GitHub
When it ends
The work stops
Your team keeps the documented systems running
Explore the work in the open.
- Open sourceOpen on GitHub
geo-seo-claude
The toolkit I run on client sites: citability scoring and AI-crawler analysis, plus structured-data workflows.
- Open sourceRead the case
Content engine
One source becomes a month of on-voice content for every channel.
- Case studyRead the case
Three demand engines. One pipeline.
An enterprise AI launch: positioning and channel design on one operating cadence, feeding one pipeline. Sanitised case.
npx skills add Amberlanqinyun/geo-seo-claude
Open source and open to inspect, one of 126 skills in the library.
Manifesto
Marketing finally has its engineering layer.
Every other function built one. Marketing kept hiring.
MarketingMore hires, more subscriptions
Flow Intelligenceholds your positioning
Ten agentsone engineer
Clients
In their words.
Amber is helping us pull our AEO and SEO strategy together. She makes sure we consider every detail, and through marketing automation we now have full tracking and reporting on our marketing performance.
Amber is reliable and genuinely useful. We work with her on our website and lead generation. She delivers on time, communicates clearly and brings clear digital marketing and strategic thinking.
Amber is super efficient and clear, with a great vision. Her taste in design and websites is second to none. I love working with her and highly recommend her.
FAQ
Who is Amber Lan?
Amber Lan is an AI marketing engineer in Auckland, New Zealand. She builds the agents that run a marketing function, starting from strategy, with ten years in marketing and three building agents behind her. She builds each system with the team that will run it, and the work is open to inspect.
How is this different from hiring an agency?
An agency bills monthly for people: an account manager, a strategist, a writer and a media buyer. I design and build the systems that do that work, with your team, against a scope agreed up front. Everything is documented and open to inspect.
How does a contract build start?
Every contract build starts with a written scope: where the business is heading, the marketing function that will take it there, and the order in which each system goes live.
How is a build priced?
Each build is priced per project from the agreed written scope, so the full cost is known before work begins.
Who reviews the work before it goes out?
Every output is reviewed by a senior marketing engineer before release. Agents produce the work and people make the decisions, which lets a lean team run a full marketing function with confidence.
Where do you work?
I'm based in Auckland and work with businesses across New Zealand and Australia. Auckland teams can meet in person; everywhere else the build runs remotely on your own accounts. My published research covers both markets, with sourced pricing and adoption statistics.
Is this an AI marketing agency?
I cover what people hire an AI marketing agency for: AI search, content, outbound and reporting. The work runs as a contract build with your team, and every system is documented and handed over. Explore the AI marketing services.
What is AI marketing transformation?
AI marketing transformation rebuilds a marketing function around AI agents. Agents take the recurring production: research, first drafts, scheduling, tracking and follow-up. People keep the judgement. Each one-week sprint brings another system online, and the complete Flow Engine then runs monthly.
Do you help marketers use AI?
Yes. Marketing leads bring me in to put AI agents to work in their own team. The agents take production, and the marketer keeps strategy and review. Every system is documented at handover, and the open-source skill library shows how each agent works.
Let's map your marketing function.
Share where the business is heading. Within two working days you receive a written plan and a fixed price.