Fractional CMO · Auckland and New Zealand
Fractional CMO in Auckland.
Senior marketing leadership a set number of days each month, with the whole function rebuilt to run on AI agents between those days.
Amber Lan is a fractional CMO and AI marketing engineer in Auckland, New Zealand. She leads marketing for growing New Zealand businesses a set number of days each month: positioning, the plan and budget, direction for the team and agencies, and a monthly report to the owner or board. Between those days the plan runs on AI agents she builds on the client's own accounts, so the strategy keeps shipping.
What a fractional CMO covers
The whole marketing function, led and running.
Strategy at the top, a system of agents underneath, one plan holding both.
- Positioning and strategy
Who you serve, what you say and the claims you can prove, written down as the brief every piece of work answers to.
- Plan and budget
A marketing plan with priorities, spend and targets agreed with the owner, reviewed each quarter.
- AI search and content
Search, AI answers and a monthly content engine, run by agents and reviewed before anything ships.
- Outbound and demand
The buyers worth reaching, researched and contacted personally, with every reply handed to a person.
- Team and agencies
Briefs and reviews for your team, freelancers and agencies, so every piece of work serves one plan.
- Reporting
A monthly report to the owner or board: what ran, what it produced and what changes next.
How a fractional engagement runs.
The first month
A written marketing plan, the positioning and the build sequence, agreed with you before anything ships.
Every month
Set days leading strategy, reviewing what the agents and your team produce, and extending the system.
Every quarter
A review against the numbers agreed at the start, and a clear decision on what to scale, change or stop.
Fractional or full-time
When a fractional CMO is the right call.
Most businesses between 5 and 50 people need a CMO's judgement well before they need a CMO's salary.
- Best fitOwner-led businesses with a product that sells and marketing that runs by hand, or only when someone has time.
- Best fitTeams with a marketer or an agency who need direction and a system to work from.
- CostThe fractional guide sets out sourced NZ rates against agencies, freelancers and full-time hires.
- Next step upOnce several systems run weekly and need daily tuning, a full-time seat pays back. I help you hire for it and hand over.
Clients
In their words.
Amber is helping us pull our AEO and SEO strategy together. She makes sure we consider every detail, and through marketing automation we now have full tracking and reporting on our marketing performance.
Amber is reliable and genuinely useful. We work with her on our website and lead generation. She delivers on time, communicates clearly and brings clear digital marketing and strategic thinking.
Amber is super efficient and clear, with a great vision. Her taste in design and websites is second to none. I love working with her and highly recommend her.
How pricing works.
A fractional engagement is agreed as a set number of days each month, after a written plan sets out what the days will deliver. For market context, the cost guide sets out sourced ranges for tools, freelancers, agencies and hires in New Zealand and Australia.
When an agency is the better fit.
Large paid media budgets and production-heavy brand campaigns belong with a full-service agency. A fractional CMO can brief that agency and hold its work to your plan.
Questions.
What does a fractional CMO do?
A fractional CMO is a senior marketing leader who works for your business part of each month: setting positioning and the plan, directing the team and agencies, and reporting results to the owner or board. Amber Lan also builds the AI agent system that carries the plan out, so the strategy keeps running between her days.
How much does a fractional CMO cost in New Zealand?
It depends on the days each month and the scope. As a market reference, Robert Walters' 2026 guide puts Auckland contract marketing managers at NZD 70 to 105 an hour. Amber Lan's fractional guide sets out the sourced ranges; her own engagements are agreed as set days each month after a written plan.
What is the difference between a fractional CMO and an AI CMO?
An AI CMO is software that plans marketing. A fractional CMO is a person who is accountable for it. Amber Lan works as the person and builds the AI systems underneath, so a business gets the judgement and the capacity together.
Do you work in person in Auckland?
Yes. Amber Lan is based in Auckland and runs planning workshops on site. The rest of the work happens on your own accounts, with a shared weekly review.
Can you work with our existing agency?
Yes. Agencies keep production-heavy work such as paid media and brand campaigns. The fractional CMO writes the brief, reviews the output and holds everyone to one plan.
How do I start?
Send a short brief on your business and the marketing gap you most want to close. Amber replies personally within two working days, and every engagement begins with a written plan.
Let's lead your marketing function together.
Tell me about your business and the marketing gap you most want to close. Every engagement begins with a written plan.
I read every enquiry personally and reply within two working days.