GTM engineering · New Zealand and Australia
GTM engineer for New Zealand and Australian teams.
The systems behind your pipeline, built and run on AI agents: target lists, enrichment, outbound, CRM and reporting.
Amber Lan is a GTM engineer and AI marketing engineer in Auckland, New Zealand. She builds the go-to-market systems that feed sales for teams in New Zealand and Australia: target account lists, enrichment, outbound sequences, HubSpot architecture, lead scoring and pipeline reporting, run on AI agents with a person approving what ships. Companies hire her for a senior role, contract a build or bring her in fractionally.
What a GTM engineer builds
Every system between your positioning and your pipeline.
Each one runs on your own accounts, documented so your team can run it.
- Target account lists
The accounts and buyers worth reaching, defined from your positioning and refreshed as the market moves.
- Enrichment and scoring
Every account and contact researched and scored before anyone writes to them.
- Outbound
Personal first messages drafted by agents, approved by a person, sent through Apollo and HeyReach.
- CRM architecture
HubSpot built from scratch or rebuilt: lifecycle stages, lead scoring, routing and handoff rules.
- Automation
n8n, APIs and Claude Code connecting the tools you already pay for, so data moves without copy and paste.
- Pipeline reporting
Attribution and a weekly report that traces each deal back to the activity that created it.
Three ways to work together.
Hire
A senior GTM engineer or marketing engineer role, remote or in Auckland. I lead the systems and the judgement on what ships.
Contract build
A written scope, a build on your accounts and a documented handover. Priced per project once the scope is agreed.
Fractional
A set number of days each month running and extending your go-to-market systems alongside your team.
For hiring managers
Hiring a GTM engineer in New Zealand or Australia.
Over ten years in marketing, the last three building the systems that run it.
- CRMArchitected HubSpot from scratch at Ipiphany AI: lead scoring, lifecycle stages, attribution and the pipeline dashboards sales trusted.
- OutboundBuilt the demand generation and ABM engine from zero, with Apollo and HeyReach outbound on weekly experiments tied to pipeline.
- AutomationAutomated brief to draft to publish across HubSpot, Apollo, HeyReach and n8n, cutting content production effort by more than 70%.
- TodayRunning an entire marketing function on AI agents I built with Claude Code and MCP.
- ProfileDownload the CV, or read the full profile.
Clients
In their words.
Amber is helping us pull our AEO and SEO strategy together. She makes sure we consider every detail, and through marketing automation we now have full tracking and reporting on our marketing performance.
Amber is reliable and genuinely useful. We work with her on our website and lead generation. She delivers on time, communicates clearly and brings clear digital marketing and strategic thinking.
Amber is super efficient and clear, with a great vision. Her taste in design and websites is second to none. I love working with her and highly recommend her.
How pricing works.
Contract builds are priced per project once the written scope is agreed. Fractional work is agreed as a set number of days each month. For market context, the jobs data guide sets out sourced pay for marketing and GTM engineer roles in New Zealand and Australia.
When an in-house RevOps team is the better fit.
Large sales teams with dedicated operations staff and complex territory rules are best served by an in-house RevOps team. Amber Lan is the partner for growing teams that want their pipeline systems built and running.
Questions.
What does a GTM engineer do?
A GTM engineer builds the systems that feed sales: target account lists, enrichment, outbound sequences, CRM data flows and the reporting that shows which activity creates pipeline. A marketing engineer builds the systems that produce marketing. Amber Lan does both.
Is there a GTM engineer in New Zealand I can hire?
Yes. Amber Lan is a GTM engineer and AI marketing engineer based in Auckland, open to senior roles in New Zealand, Australia or remote teams, and to contract and fractional work.
What is the difference between a GTM engineer and RevOps?
RevOps runs the revenue process and its tools across marketing, sales and customer success. A GTM engineer builds and automates the parts that create pipeline: lists, enrichment, outbound and the data flows into the CRM. In a growing team one person often covers both.
Which tools does Amber Lan work with?
HubSpot, Apollo, HeyReach, n8n, Zapier, Claude Code and MCP, SQL on BigQuery, GA4 and Google Tag Manager. Every build runs on your own accounts, so the tools and the data stay yours.
Can a GTM engineer work fractionally?
Yes. A fractional engagement is a set number of days each month, spent running and extending the systems alongside your team. It suits companies that need the systems before they need a full-time seat.
How do I start?
For a role, send the job description or a short note. For a build, send a short brief on your pipeline and the tools you use. Amber replies personally within two working days.
Let's build the systems behind your pipeline.
Hiring, or scoping a build? Tell me what you need. Every engagement begins with a written scope.
I read every enquiry personally and reply within two working days.