Marketing automation · New Zealand and Australia
Marketing automation consultant in New Zealand.
Let's connect your CRM, email and content into one system your team trusts and keeps improving.
Flow AI is a marketing automation practice in Auckland for New Zealand and Australian businesses. Amber Lan, an AI marketing engineer who has architected HubSpot from scratch, builds the workflows that follow up leads, keep the CRM current, produce content and report results, with AI agents drafting and your team approving.
What the system covers
What we automate together.
We start where leads slow down, then extend the system one workflow at a time.
- 01Lead capture and routing
Forms and enquiries tracked into the CRM with their source, and routed to the right owner.
- 02Follow-up sequences
Consent-based emails and tasks, with AI drafting and a person approving.
- 03CRM upkeep
Enrichment, duplicate checks and pipeline stages kept current.
- 04Content workflows
Brief to draft to publish, in your voice, across your channels.
- 05Attribution
Every enquiry traced to its source, so spend follows results.
- 06Reporting
One short weekly read from your CRM and analytics.
How a build runs
Built together with your team, then yours to keep.
Scope
Together we agree in writing what we build, which data the agents may read, where your team reviews, and how we measure success. The price follows from that scope.
Build
I build the agents with your team, one at a time, on your accounts. Your people approve everything before it reaches a customer.
Hand over
A documented handover, so your team runs the system with confidence and owns every agent, prompt and file. Ongoing support stays available whenever you want it.
Built on the platforms you already use.
Automations live in your accounts and follow New Zealand and Australian rules.
- HubSpot and CRMHubSpot, Apollo and HeyReach are part of the everyday stack, with n8n and Zapier connecting the rest of your tools.
- Email lawEvery sequence follows the Unsolicited Electronic Messages Act 2007 in New Zealand and the Spam Act 2003 in Australia: consent, clear identification and a working unsubscribe.
- PrivacyWorkflows read only the data the scope allows, in line with the Privacy Act 2020. AI marketing and privacy law.
- Tool choicen8n, Zapier, Make or Claude Code compares the automation tools side by side.
- Where to startAI marketing automation for small business sets out the six automations to run first.
- PricingQuoted in NZD, plus GST, once the written scope is agreed.
Explore the work
Every system is public.
The systems behind this practice are public, so you can judge the craft before we begin.
- Case studySix months of one operator running a whole marketing function on AI agents, phase by phase.
- Open source126 inspectable skills, sixteen built by Flow AI, every one linked to its source.
- TemplatesFree agent templates, ready to run on your own site today.
- MethodHow the agent team works, with a public checklist for every sprint.
How pricing works.
Each build is priced per project once the written scope is agreed, so the investment matches what your business needs. For market context, the cost guide sets out sourced ranges for tools, freelancers, agencies and hires in New Zealand and Australia.
When an agency is the better fit.
Large paid media budgets and production-heavy brand campaigns belong with a full-service agency. Flow AI is the partner for marketing that runs every week on systems your team owns and grows.
Questions.
What does a marketing automation consultant do?
A marketing automation consultant designs and builds the workflows that move leads and content through a business without manual handling: capturing enquiries, routing them, sending consent-based follow-up, keeping the CRM current and reporting results. With AI added, agents draft the messages and summaries while people approve what reaches customers.
Do you work with HubSpot?
Yes. Amber has architected HubSpot from scratch and works with it alongside Apollo, HeyReach, n8n and Zapier. If your business runs a different CRM, the written scope sets out how the workflows connect to it before the build begins.
Marketing automation or AI agents: which do I need?
Most teams benefit from both. Automation moves data and triggers steps on a schedule, and AI agents handle the drafting and research inside those steps. The build starts with the simplest automation that closes the gap, and adds an agent where drafting or research takes the most time.
Does the automation follow NZ spam law?
Yes. Every commercial email follows the Unsolicited Electronic Messages Act 2007: consent, clear identification of the sender and a working unsubscribe. Australian contacts follow the Spam Act 2003. A person on your team approves the first message to every new contact.
How much does marketing automation consulting cost?
Flow AI prices each build per project, in NZD plus GST, once the written scope is agreed. Platform subscriptions are paid directly by your business, and the Flow AI tool comparison sets out what n8n, Zapier and Make charge.
How do I start?
Share a few lines about where leads or content slow down in your business. Amber replies personally, and together you shape a written scope as the first step.
Let's build your agent team together.
Tell me about your business and the marketing gap you most want to close. We begin by shaping a written scope together.
The form takes a minute. I read every message myself and reply within two working days.