Free toolkit · Marketing decision map
Decide which marketing calls AI makes, and which stay yours.
Teams seeing returns from AI hand it decisions one at a time, with rules attached. Map yours in ten minutes and place each one where it belongs.
Runs in your browser, and everything you type stays on your device.
Pick the decisions you make.
Start from the selected set. Tap to add or remove, or write your own.
Score each one from 1 to 5.
Starter scores give you a head start. Adjust any to fit your business.
Business valueDoes it move revenue or reputation, or set up many other decisions?
Risk if wrongIs it hard to undo, complex, or likely to cost money or trust?
How oftenOnce a year is a 1. Every day is a 5.
Your decision map.
Height shows value and distance right shows risk, with bubble size for frequency. Each decision lands in one of three lanes.
Write the rules for your top three.
Your highest-stakes decisions, each on one card. Every person and agent reads this page before acting.
Three shifts this map starts.
Small teams can make these moves faster than large ones.
A decision list
Plan the week around the calls that move revenue, and let agents carry the tasks behind them.
Rules on one page
Each important decision has its owner, inputs, guardrails and reviewer written down.
One brief everyone reads
Positioning, priorities and limits live in one place, so people and agents decide the same way.
Only 1 in 3 CMOs are getting the returns they expected from AI. The figure comes from Gartner's 2026 playbook From Tasks to Decisions, which this map builds on. The toolkit, starter decisions and lanes are Flow AI's own.