Case library
The builds, open to inspect.
Public artefacts where strategy becomes working marketing systems and human-centred products.
Every entry shows its source and names what it is: working system, open source tool, MVP or prototype. Outcomes appear only where they are real. This is the full catalogue. For the curated story, start with selected work.
Three systems worth opening.
One case for each layer: editorial judgement, discoverability engineering and a productised operating system.
A brand voice turned into an operating system.
Production content system. Source material, editorial rules, quality gates and repeatable production in one inspectable workflow.
Read the case study
Search visibility for humans and answer engines.
Open source toolkit. Citability scoring, AI-crawler analysis and schema generation.
Inspect the system
AI search content for New Zealand service businesses.
Working product build in React and TypeScript.
Open the repositoryThe wider build catalogue.
Each repository carries a label for what it is, finished or not, so the evidence stays useful.
Research and distribution.
Systems that find demand and turn one plan into steady execution, with a person on every judgement call.
Reddit opportunity finder
Human-reviewed intent research on FastAPI, Postgres, Redis, Celery and Next.js. Posting and direct messages stay in human hands.
MVP architecture. Audience research.Social Media OS
Plan once and ship on schedule, adapted to each platform.
Distribution tooling. TypeScript.Flow AI NZ
A content product built around AI search visibility for New Zealand service businesses.
Working product. React and TypeScript.Human-centred products.
Product thinking, proven in tested logic and prototypes people can use.
Latticework
A SwiftUI mental-models app: daily wisdom, recall drills, a decision journal and a tested core.
Working iOS build. Swift and SwiftUI.Mind Traveler Storybook
A cultural immersion product with a component library, custom agent skills and a documented path from concept to build.
In development. Next.js and Storybook.Unhook
A New Zealand mental health support prototype in React, TypeScript and Material UI.
Prototype. React and TypeScript.One Day at a Time
A calm wellness interface for daily progress, without the feel of a performance dashboard.
Product prototype. React and Vite.Flow AI Studio
A planner and template product for reMarkable, with a live interface and Playwright-backed quality checks.
Working product build. React and Playwright.Strategy should leave an artefact.
Strategy is worth most when your team can inspect it and run it. Every system here meets that bar.