Agent templates · Flow Intelligence

Brand DNA researcher

Give it your site address. It writes the brief every other agent works from: positioning, audience, competitors, voice and the content gaps worth closing.

Free · reviewed by a person

Run it with Flow AI

Flow AI runs this agent on your site and Amber reviews the result, which reaches your inbox within two working days.

Amber uses your email only to send this result and reply about it. Privacy.

Open source · MIT

Install it yourself

Runs in Claude Code on your own machine.

npx skills add Amberlanqinyun/Amberlanqinyun.github.io --skill research-brand

Read the source on GitHub

How it runs

Step by step, then a person checks it.

  1. 01
    Read the websiteHomepage, about, pricing, product, blog and customer pages: what you do in your own words, the tagline, features, pricing and proof.
  2. 02
    Search the webThird-party descriptions, reviews, comparisons and company records. How others describe a business is often clearer than its own copy.
  3. 03
    Name the competitorsThree to five direct competitors, each with where it overlaps and where it differs.
  4. 04
    Write the briefOne self-contained Brand DNA file. It marks anything not public as not found and lists every source with the date it was read.
  5. 05
    A marketing engineer reviews itAmber checks the result on every Flow AI run before it reaches you.

In and out

What it needs, and what it returns.

What it needs

  • Your site address
  • Optionally, one line on what the business does

What comes back

  • What the business does, in plain words
  • Target customer, pricing and key features
  • Three to five competitors and your differentiators
  • Brand voice and social proof
  • Content gaps, with why each one matters
  • Every source, dated

Keep the Flow Intelligence running every month.

A template is one run. A sprint installs the agent on your business in a week, with documentation and a handover to your team. Then the Flow Engine runs it every month.