Positioning sprint · one week

One week to a position you can execute.

For businesses whose marketing stalls because nobody has written down what the company claims, to whom, and why anyone should believe it. Every downstream system needs this settled first.

Six deliverables. One price.

Fixed scope, so everything ships inside the week.

Positioning sprint

One week fixed scope

Documented, portable, handover included.

  • Claims register: every public claim with its evidence and status
  • One-page positioning: category, ICP, and the core message
  • Message architecture mapped to each buying role
  • Competitor claim map: what rivals say, where the gap is
  • Homepage hero copy rewritten against the new position
  • A 90-day recommendation for your first two channels
Get a first read

How the week runs.

Three checkpoints in one week.

Day one

Read

A 30-minute call. I read your site, materials and market first.

Mid-week

Draft

Claims register and positioning page arrive. You mark up, I revise.

End of week

Hand over

Final documents, hero copy and the channel recommendation, in writing.

Feeds the AI-search and Content Engine sprints: once the claim is settled, every page and post knows what to say.

Evidence.

This is the method behind the enterprise go-to-market case study, applied at your scale.

Book the positioning sprint.

Fixed scope, one week. If the fit is wrong, Flow says so and points you at the system you actually need.

A short form. I reply personally.