Case library
Systems, products, and proof.
Public artifacts showing how strategy becomes working marketing systems and human centred products.
Source visible. Status honest. Claims restrained. Every entry names what it is: working system, open source tool, MVP or prototype. No invented outcomes.
Three systems worth opening.
Editorial judgement, discoverability engineering, and a productised operating system. One case for each layer.
A brand voice turned into an operating system.
Production content system. Source material, editorial rules, quality gates and repeatable production in one inspectable workflow.
Read the case study
Search visibility for humans and answer engines.
Open source toolkit. Citability scoring, AI-crawler analysis and schema generation.
Inspect the system
AI search content for New Zealand service businesses.
Working product build in React and TypeScript.
View repositoryThe wider build catalogue.
Not every repository is a finished commercial case. Each is labelled for what it is, so the evidence stays useful.
Research and distribution.
Systems that find demand, keep human judgement, and turn one plan into consistent execution.
Reddit opportunity finder
Human reviewed intent research on FastAPI, Postgres, Redis, Celery and Next.js. No auto posting, no automated direct messages.
MVP architecture. Audience research.Social Media OS
Plan once, adapt to each platform, ship on schedule.
Distribution tooling. TypeScript.Flow AI NZ
A content product built around AI search visibility for New Zealand service businesses.
Working product. React and TypeScript.Human centred products.
Product thinking expressed through tested logic, considered interaction, and practical prototypes.
Latticework
A SwiftUI mental model app: daily wisdom, recall drills, a decision journal and a tested core.
Working iOS build. Swift and SwiftUI.Mind Traveler Storybook
A cultural immersion product with a component library, custom agent skills, and a documented path from concept to build.
In development. Next.js and Storybook.Unhook
A New Zealand mental health support prototype in React, TypeScript and Material UI.
Prototype. React and TypeScript.One Day at a Time
A calm wellness interface for daily progress that never becomes another performance dashboard.
Product prototype. React and Vite.Flow AI Studio
A planner and template product for reMarkable, with a live interface and Playwright backed quality checks.
Working product build. React and Playwright.Strategy should leave an artifact.
A recommendation is worth more when the team can inspect it, run it, and improve it. That is the standard behind every system here.